The Effect of Ovulation as a Male Mating Prime on Drinking and Other Mating Behaviors

...........................................................................................................................................v Introduction......................................................................................................................................1 Women’s Ovulation Cycles .................................................................................................3 The Ovulatory-Shift Hypothesis ..........................................................................................4 Cues of a Woman’s Fertility ................................................................................................6 The Effect of Women’s Ovulation Cycles on Men .............................................................7 Alcohol and Male Sexual Behavior .....................................................................................9 Alcohol Expectancy Theory ..............................................................................................10 Sexual Enhancement Expectancies....................................................................................12 Social Facilitation Expectancies ........................................................................................13 Present Study .....................................................................................................................14 Method ...........................................................................................................................................16 Participants.........................................................................................................................16 Measures ............................................................................................................................16 Odor collection.......................................................................................................16 Ovulation prime .....................................................................................................17 Demographic questions..........................................................................................18 Visual Reaction Time (VRT).................................................................................18 Taste rating task .....................................................................................................19 Approach task ........................................................................................................19 Quantity Frequency Variability Index (QFVI) ......................................................20 Chemical Sensitivity Scale (CSS)..........................................................................20 Alcohol Expectancy Questionnaire (AEQ)............................................................20 Procedure ...........................................................................................................................21 Timing....................................................................................................................23 Sequencing effects .................................................................................................23 Results............................................................................................................................................25 Baseline Differences ..........................................................................................................25 Beer Consumption .............................................................................................................26 Prime Effect on Other Male Mating Behaviors .................................................................27 Approach behavior.................................................................................................27 Attractiveness ratings and Visual Reaction Time..................................................28